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☆ Cami Téllez's underwear startup Parade went bust, and employees blame her. Is it OK to write about it?
  + stars: | 2023-11-21 | by ( Melkorka Licea | ) www.businessinsider.com   time to read: +28 min
Owning Gucci loafers "wouldn't make me any less capable of leading my team," Téllez rightfully pointed out. Most startups attract people who know this and are excited by it, and Parade employees were no different. "Like any for-profit company, Parade sought to make money and deliver value for shareholders," she told Business Insider. Téllez told staffers DeFuria was sick, and some were worried enough to send flowers to his home. Téllez told employees that they should be receiving offers for positions at AAI "within the next 72 hours at the latest."
Persons: Camila Téllez, I'd, —, Steph Korey, Audrey Gelman, they'd, Steve Jobs, I've, Emily Weiss, Marc Andreessen, Téllez, Gen Zers, Calvin Klein, Cami, Cami Téllez's, she'd, Gucci loafers, Slack, Rhonda Moret, there's, Jack DeFuria, Shakira, Warby Parker's, Neil Blumenthal, Peyton Dix, Jeffries, Evan Mock, Kamala Harris, Ella Emhoff, Gen, Karli Kloss, Omar, who'd, Ty Haney —, — Téllez, Kerry Steib, Meredith Gillies, we've, Steib, I'm, Lyndsey Arnold, Arnold, Lailee, Taghdisi, DeFuria, Kristen Dolzynski, Dolzynski, commenter, weren't Organizations: Ariela, Associates International, AAI, CNBC, Columbia University, NYU, Parade, West Dakota, Forbes, longtime, American, Karli, Voices, Spotify, North America, Employees, Casper, Casa de, Former Locations: New York, Instagram, New, Téllez, York, Colombia, North, SoHo, Dominican Republic
☆ Underwear brand Parade strikes a deal to be acquired by lingerie manufacturer, CEO Cami Téllez confirms
  + stars: | 2023-08-15 | by ( Melkorka Licea | ) www.businessinsider.com   time to read: +4 min
Gen Z underwear brand Parade has been sold to lingerie manufacturer Ariela & Associates International. Founder and CEO Cami Téllez told staffers via Slack that she might be forced to leave the company. The Gen Z-favorite underwear startup Parade struck a deal to be acquired by the lingerie manufacturer Ariela & Associates International on Monday afternoon, Cami Téllez, the company's cofounder and CEO, told Insider. In the message, Parade employees were informed that meetings with AAI associates would be placed on their calendars so the team could better understand how their roles functioned. In March, Parade inked a deal with Target to be sold in nearly 400 of its stores nationwide.
Persons: Cami Téllez, Slack, Téllez, Jack DeFuria, Friday's Slack, Ariela Esquenazi Organizations: Ariela, Associates International, Associates, AAI, Columbia University, cofound, AAi, Stripes, Greycroft Partners, Target
☆ Parade — the inclusive underwear brand beloved by Gen Z and self-styled as 'the internet's favorite' — is coming to Target
  + stars: | 2023-03-01 | by ( Mary Hanbury | ) www.businessinsider.com   time to read: +4 min
Inclusive underwear brand Parade is launching at 400 Target stores this week. The brand is popular with younger consumers, but wants to grow its reach away from its Gen Z core. Self-described as the "Internet's favorite brand," Parade has built itself up around its community of Gen Z nano influencers, who promote and offer feedback on new items. "Our ambition is to be the leading underwear brand for all people," cofounder and CEO Téllez told Business of Fashion. Insider reached out to both Target and Parade for further comment, but did not immediately hear back.
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